In a city known for constantly reinventing itself, few local brands have remained as enduring and beloved as Lee’s Discount Liquor. Founded in 1981 by Korean immigrant Hae Un Lee, the business began as a small storefront with a clear mission: to provide Nevada residents with an unmatched selection of quality liquor at unbeatable prices.

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Over four decades later, Lee’s has grown into the largest liquor retailer in Nevada, with more than 23 locations across Las Vegas, Reno, and surrounding communities. What began as a family dream has since become a pillar of the local economy and culture.

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The late Kenny Lee, Hae Un Lee’s son, was instrumental in the company’s success. As the Senior Vice President of Procurement until his passing in 2021, Kenny wore many hats – overseeing purchasing, guiding company strategy, and supporting every department with unwavering dedication. His deep understanding of the industry and his hands-on leadership made him a cornerstone of the Lee’s legacy and its continued growth.

Today, Lee’s Discount Liquor remains proudly family-owned, led by Nami Lee and her son Nathan Lee. Together, they carry forward the family’s values of hard work, humility, and community commitment—principles that have resonated with generations of loyal customers.

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What truly sets Lee’s apart is its incredible product selection. Walk into any store and you’ll find everything from everyday favorites to rare finds: locally brewed craft beers, top-shelf whiskeys, vintage wines, and international imports that cater to every taste and occasion. Whether you’re planning a celebration or just restocking your bar cart, Lee’s has something for every budget and every palate.

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True to its name, Lee’s also puts affordability first. Customers trust Lee’s for consistently low prices, exclusive bundle deals, and rotating seasonal promotions. The Lee’s loyalty program sweetens the deal by rewarding regular shoppers with even more savings.

Beyond products and pricing, Lee’s has always believed in giving back. Through the Lee’s Helping Hand Foundation, the company has donated over $2 million to local charities, educational programs, and grassroots initiatives—directly uplifting the communities that have supported it since day one.

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Another defining trait of Lee’s is its approachable and humorous personality. Known for its witty advertisements and friendly, knowledgeable staff, Lee’s turns liquor shopping into an enjoyable, relaxed experience. Employees are eager to help with recommendations, pairings, or just a good laugh.

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From its humble beginnings to its role as a cherished Nevada institution, Lee’s Discount Liquor embodies the spirit of resilience, family, and community. As it celebrates more than 40 years of service, Lee’s remains committed to excellence—and to the customers who have become part of its story.

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Because at Lee’s, every bottle has a story—and every customer is part of the family.

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